Authority link

Can someone tell me about authority link. Is it useful.

As the name implies it basically refers to links that have high authority. Some time back a link coming from a High Page Rank site was considered Authoritative. Now that is still not 100% discounted as PageRank still is a good indication of how search engines like Google look and value a website. But obviously when I’m saying PageRank I’m not saying the small green bar that you see in your Google Toolbar. Toolbar PR is very different than what your actual PR is. Toolbar PR is just a small representation of your actual PageRank value.

Authority Link
Start getting some authority links from other authority sites within your industry, register with the authority directories: Yahoo, Business.com, DMOZ, BOTW for example.

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As the name implies authority links basically refer to those links that have high authority. There are different types of authority links: Absolute authority links and Relative authority links.


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It's an interesting concept, can you tell me if someone can choose in which site his articles will be submitted or this happens randomly?

Absolute Authority Links
Absolute authority links are, like the name implies, links that are coming from a domain that is a general authority. You can even divide all absolute authority links into two different groups; informational authority links and navigational authority links. The difference between these groups is that informational authority domains, such as BoingBoing, CNN News or the Harvard Research Programs, usually are more trusted domains, that -for the most part- provide information. Websites like DMOZ, the Yahoo! Directory, or the California State Agencies Directory would be considered as navigational authority websites. The benefit of an absolute authority link is that it passes trust and visitors (in some cases lots of both). General navigational authority links also can have the ability to pass topical relevance. However, most absolute authority links aren’t able to pass relevance.

Relative Authority Links
In most industries, there are at least a few relative authority websites. Some websites that only have a few hundred incoming links can be authorities in their niche. While these websites aren’t absolute authority sites, the fact that almost every site in your industry links to it, makes it a very interesting target.
Relative authority links can also be divided into two groups, although the difference between both types (the informational ones and the navigational ones) is usually smaller here, because relative authority websites tend to focus at topic in stead of at audience
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