Am I wasting my time?

Howdy Guy's and Gal's,

I run the most successful blog relating to Tottenham Hotspur (English Premier League Soccer Team), THBN. I was one of the first to create blog in relation to the soccer club (I'll call it a football club from this point on).

You can view THBN here - http://TottenhamHotspur.blogspot.com / http://www.THBN.co.uk

Anyway, I use Google Adsense so that I can earn some extra pounds/euro's from it. However, I basically make €500.00 per year from the blog. Is that enough?

I only ask because I average more than 12,000 users per day. Is there another way to monetize my blog so that I earn more money from it?


Kind regards,
Jaymes

Hi

I think you are on the right track in my modest opinion, but there still some things to do:

1- I will recomend you to bann or block some ads to appear in your blog using the "Competitive Ad Filter" tab on Google Adsense, until the ads are more related to your blog content.

2- i will sugest that you divide your ads block in two ways
A - On Google Adsense go to "Channels" (if you are using Channels) > Select on of your Channels and click on "Edit settings"
On the new window select the option "Targeting: Show this channel to advertisers as an ad placement " and fill wit a relevant description of your site.
B - Build some new channels some with only text ads and others with image ads.

Once you have all this done you will have to check your month reports and see wich ads are the best for your blog. You will need 30 to 45 days to see changes, but it's easy to see when the thing goes bad or god.

In my own experience in the last mont i jump from $33 per month to $54 per month but my blogs are in a well defined niche and there is plenty of advertisers. In your case your topic and niche is more specific and i don't know if there is plenty of products or services that will be advertised in Google that match your blog content... If there was an Google ads from a store that sells T-shirts from the Tottenham I think it will bring a lot of clicks to your blog but as i say you must use the "Competitive Ad Filter" in orther to block some advertisers that are willing to pay more in order to make their ads apear more frequently (even if aren't related to the blog content).

There are other ways to monetize your blog and i will sugest you to search on Amazon for Blogger, maybe there is some products related to your Futbol team that can be sold. Also there are a few sites and programs but you alway must search for those that pay per click or page impressions (in my opinion)

Random numbers

12.000 users per day and $500 per year

12.000 x 30 days = 360000
360000 x 12 months = 4320000 users per year

$500 / $0.40 (average value) = 1250 clicks

4320000 users / 1250 clicks = 3456

In Random numbers you get one click every 3456 users that visit your blog
IF ALL CLICKS COST $0.40 AND
IF YOU GET THE SAME AMOUNT OF VISITORS EVERY MONTH

That is for you to have just an idea, you need to increase the click rate on your blog
That numbers dont represent the reality of your blog, but is in some way a easy way to explain how often you get a click

Earning €500.00 a year for your blog is profitable enough and that is not bad at all compare to other that they hardly reach a hundred dollar. If you want, make more blogs and use adsense on each blog.

That is a good way for blog asset management.